Adspeak began in 2001 as an annual seminar for the Communication Arts students of Letran. In 2003, it was opened to various colleges and universities in Metro Manila. In the succeeding years, student delegates benefited from the talks given by the ad industry's best.

 

     The resource speakers for AdSpeak are the movers and shakers of the advertising industry. Previous speakers include Ms. Emily Abrera, Chairperson of McCann Worldgroup Asia-Pacific; Mr. Minyong Ordoñez, Founder and former Chairman of Basic Advertising; Ms. Yoly Ong, Group Chairperson of Campaigns and Grey; Mr.  Melvin Mangada, Managing Partner and Head of Creative, TBWA/Santiago Mangada Puno; Mr. David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero; Mr. Bong Osorio, Head of Corporate Communications, ABS-CBN; Mr. Raul M. Castro, Executive Chairman & Chief Creative Officer, McCann Worldgroup Philippines and Ms. Merlee Jayme, Chairman & Chief Creative Officer, DM9 JaymeSyfu.

 

     In 2007, the Advertising Board of the Philippines (Adboard) became Letran's partner in mounting Adspeak. The joint effort resulted in two additional activities: a values advertising competition among students and the screening of the Araw Values Awards.

 

     Since 2008, Adspeak has been co-presented by the Advertising Foundation of the Philippines, since both entities are advocates of values promotion and social responsibility.