Ms. Digna D. Santos is the new person in charge of the Ad Standards Council (ASC), having taking on the position of Executive Director of the ASC last January 2016. The ASC is the advertising industry's primary self-regulating body. It was established by the major stakeholders of the advertising industry – the Philippine Association of National Advertisers (PANA), representing the advertisers, the owners of advertising materials; the Association of Accredited Advertising Agencies-Philippines (4As), representing the advertising agencies, the creators of advertisements; and the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), representing the media, the implementing communication channels of advertising.

 

Norman Agatep, 2016 ASC Chairman, said in a statement. “Digna is among the most hard-working and selfless people in the industry; she contributes plenty in whatever role she takes, and never ceases to ask: what else can we do to make things better.”

 

Digna is still serving as Executive Director of PANA. Over the next six months, she will be working on her transition from that post to her new designation.

 

For 17 years, she was Business Unit Director of Kimberly-Clark Phils., Inc. Her alma mater is the University of the Philippines where she earned her Bachelor of Science degree in Business Economics.