Raul M. Castro is the Chairman and Chief Executive Officer of McCann Worldgroup Philippines. He is widely recognized for his ability to transform brands into market leaders through campaigns that create positive impacts on brands, businesses and consumers. His notable works include Jollibee’s “Jollitown”, Coca-Cola’s “Living Billboard” and “The OfW Project”, Bank of the Philippine Islands’ “Let’s Make it Easy” and Enervon’s “Energive- Energuard” among others.

 

These campaigns earned McCann Philippines recognition from the international community with awards such as Campaign Asia Pacific Agency of the Year (Digital Agency of the Year), Spikes Asia (Silver winner), New York AME for Advertising and Marketing Effectiveness (Silver Medallion winner), Asia Pacific Digital Media Awards (Platinum winner), 4A’s Agency of the Year (Digital Excellence Awardee), Araw Values Awards (Platinum-Best of Show awardee) and many more.

 

He is a graduate of the University of the Philippines and was given the “Lifetime Achievement Award” by the Creative Guild of the Philippines in 2013.